The CONDOR project gives insights into consumers’ attitudes, values and moral concerns with regard to organic foods and an understanding of the reasoning and rationale which leads consumers to choose these products, in eight EU member states (UK, Sweden, Finland, Italy, Greece, Denmark, Germany and Spain). The research shows that the motivations of consumers to consume organic foods are very similar across countries: improved taste, contribution to a healthier life, and beneficial impacts on the environment and society, are seen as the major benefits by consumers. Cost and risks are much less significant. However, social reasons prevail over individual attitudes. Doubts about what organic foods are and perceived difficulties with buying them are barriers which make some consumers reject the concept.