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Benefit and risk communication

 

 

 

 

Click here for an update on FoodRisC activities over the first 18 months of the project.

Click here to listen to FoodRisC research leader Wim Verbeke talk about his work on the conceptualisation of food risks, benefits and crises.

To hear about the new FoodRisC tool Vizzata (formerly known as EnGauge) from Julie Barnett, FoodRisC researcher from Brunel University, click here.

Click here to listen to FoodRisC researcher, Áine Regan talk about her work analysing traditional and social media coverage of the 2008 Irish dioxin crisis.

Listen to Kate Trollope, Editor of EU Food Policy talk about the FoodRisC project at http://www.foodrisc.org/kate-trollope-podcast_29.html

Listen to coordinator Professor Patrick Wall talk about the FoodRisC project at http://www.foodrisc.org/professor-patrick-wall-podcast_28.html

Read more about the project in the August issue of Food Today in the article 'Evaluating perceptions and communication of food risk & benefit across Europe'. www.eufic.org/article/en/page/FTARCHIVE/artid/Evaluating-perceptions-communication-of-food-risks-benefits/   

 

Perceptions and communication of food risk/benefits across Europe

 

As customers, we receive a lot of information about the food we eat. Every day, we are bombarded with legitimate but sometimes unjust information about the benefits of certain foods and the harmful effects of others. Recent evidence suggests consumers are concerned over their food supply. Understanding current barriers to communicating the risks and benefits of food and identifying potential remedies for such challenges are the objectives of the European Commission-funded project FoodRisC. This project seeks to produce a practical toolkit for policy makers, food authorities and other parties from the various EU member states that enables effective and balanced food risk communication.

The objectives

The FoodRisC project has four major objectives:

As customers, we receive a lot of information about the food we eat. Every day, we are bombarded with legitimate but sometimes unjust information about the benefits of certain foods and the harmful effects of others. Recent evidence suggests consumers are concerned over their food supply. Understanding current barriers to communicating the risks and benefits of food and identifying potential remedies for such challenges are the objectives of the European Commission-funded project FoodRisC. This project seeks to produce a practical toolkit for policy makers, food authorities and other parties from the various EU member states that enables effective and balanced food risk communication.The FoodRisC project has four major objectives:
  1. Describe key configurations of food risk and benefit relationships and the implications for communicators.
  2. Explore the potential of new social media (e.g., blogs and social networks, such as Facebook and Twitter) and provide guidance on how risk communicators can best use these media for food risk and benefit communication.
  3. Characterise the ways in which consumers attain, interpret, and utilise information to help target populations and tailor messages.
  4. Propose a strategy and communication toolkit for the effective communication of coherent messages across EU Member States.

The research

Balanced food risk communication remains a challenge across the European Union (EU), with on-going public concern about food supply contaminants, technological advancements, and diet-related diseases (e.g., diabetes and obesity).The FoodRisC project seeks to address these communication challenges by characterising key food risk and benefit relationships, exploring the potential of new social media, and providing a systematic understanding of how consumers deal with food risk and benefit information.

The objectives will be met through a range of research approaches and methods that extend the traditional framework of food risk and benefit communication. Traditionally, the food communication framework relays information from an authoritative source through a classical media channel (e.g., television, internet, print) to consumers. The FoodRisC project adapts the traditional communication model to include the active role of recipients of the information, and incorporates the way in which various demographic variables (e.g., gender, socioeconomic status, age) serve as barriers to consumer understanding.

The consortium

The FoodRisC consortium is comprised of experts in key fields relevant to food risk and benefit communication from research institutes, consumer organisations, and SMEs in ten EU Member States. The consortium is supported by an Advisory Board of representatives from eight renowned organisations in health communication (including the European Food Safety Authority, the World Health Organization, and Google) and coordinated by Professor Patrick Wall of University College Dublin’s School of Public Health and Population Science.

The outcomes


FoodRisC seeks a European level impact with the development of the FoodRisC toolkit together with practical guidance to enable the effective communication of coherent messages across EU Member States. The toolkit will integrate information gathered on barriers to consumer understanding with novel approaches to overcoming such barriers.

Further information

Go to www.foodrisc.org


 

SOBRE EUFIC
El Consejo Europeo de Información sobre la Alimentación (EUFIC) es una organización sin ánimo de lucro que proporciona información científica sobre la seguridad y calidad alimentaria y la salud y nutrición a los medios de comunicación, a los profesionales de la salud y la nutrición y a los educadores, de una forma que la pueden entender los consumidores.

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Fecha de la última actualización 17/04/2014
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