EUFIC Webinar

Pan-European consumer research on in-store behaviour, understanding and use of nutrition information on food labels, and nutrition knowledge - results from the UK market study

Click on the "VIEW HERE" button to listen to Professor Klaus Grunert and Dr Josephine Wills present our latest research.

Here is a sample of some of the questions that are addressed:

Consumers' Nutrition Knowledge How much do consumers know about nutrition? What impact does this level of knowledge have on their use of nutrition information on food products? What is well understood and which areas need further explanation from a public health perspective?

Consumer research results on in-store behaviour, understanding and use of nutrition information on food labels Do consumers do what they say they do when it comes to reading and understanding nutrition information on packs? How informative are the different labelling systems? What effect might labelling have on product choice?

 Our press release can be viewed here

EUFIC Consumer Research

It is important to understand what motivates consumers to make their food choices. The impact that such choices can have upon health, nutrition and lifestyle are fundamental. For this reason, EUFIC has been conducting its own consumer research to gain an understanding of what drives consumers to to eat what they eat.

This section provides you with insights and key findings about consumer motivation and nutritional information.

EUFIC's open access peer-reviewed papers:

A review of European research on consumer response to nutrition information on food labels

Consumer preferences for front-of-pack calories labelling

Global consumer attitudes to nutrition information on food labels

Podcast

Do consumers around the world know how much they should be eating? Do they know the energy content of the foods they eat? Do consumers read the nutrition information on label, do they understand what it means, and do they use it when choosing foods?