Portion information

In a climate of overweight and obesity, the amount we eat or drink is just as important as what is eaten. There are increasing concerns that larger portion sizes may encourage over-eating. Furthermore, there appears to be confusion about how much of a product should be eaten and the recommended daily portion size of many common foods. Portion information is often included on food and drink labels but little is known about how we interpret and use this information.


Should we forget five-a-day? Not so fast!

06 October 2017

Recent media headlines claim that three servings of fruit and veg is enough to live longer. Should we forget about current recommendations for five portions a day? 


Reference amounts affect consumers’ healthfulness evaluation of foods

26 November 2014

How different reference amounts on nutrition labels influence consumers’ product healthfulness evaluation was investigated by researchers from the University of Surrey and the team at the European Food Information Council. The study, published in the European Journal of Clinical Nutrition, shows that products with a ‘per 100g’ label were rated as less healthful compared to products with reference amounts given in ‘typical’ or ‘half typical’ portions.


Portion sizes: The amounts kids consume could be related to the amounts parents serve themselves

26 March 2014

Research conducted by five universities in Texas, USA, with African American and Hispanic families underscores the relation between portions offered by caregivers and the amounts children consume...


The importance of portion information from a consumer and health perspective

10 April 2012

There has been a tendency for labels to focus on nutrition information and to overlook ‘how much’ of a product should be consumed. Portion control is important as research shows that consumption of large portions...


How do consumers respond to portion information on food and drink labels?

22 February 2011

How do consumers respond to portion information on food and drink labels? Initial results of new EUFIC consumer research available...


Large portions may contribute to weight gain

13 August 2007

Portion sizes of ready-to-eat foods and restaurant meals have steadily increased over the past decade. This has prompted concern from health educators because larger portion sizes may cause over-consumption of energy and weight gain. A new US study suggests that this analysis is correct.