Cooking & Shopping

Drivers of choice: What motivates consumer behaviour

09 December 2016

A recent EUFIC qualitative study in five countries finds that food plays a much bigger role in consumers’ lives than just to nourish and feed them. Food can mean wellness, for example enjoying one’s food is often linked to comfort, relaxation and a positive attitude. 


Food decisions: Causes of biases

30 November 2016

It seems that people rely on two different cognitive systems when making decisions: The “experiential” and the “analytic” system. The analytic system is slow and elaborated, whereas the experiential allows quick decisions.


Consumer information paradox: The evolution of consumer motivations and behaviours

25 November 2015

How can we reconcile the need to give more information on food products with consumers’ reluctance to engage in deliberation when buying food?


How to choose your culinary oil

12 February 2014

There is an increasing variety of vegetable oils for cooking and food preparation. How do you decide which one to use? Considerations include taste, functional properties of the oil, cost, and the health impact...


What determines the nutrition knowledge of food shoppers across Europe?

20 June 2012

Researchers from Aarhus University, Denmark, and the European Food Information Council (EUFIC) have analysed socio-demographic and attitudinal determinants of nutrition knowledge of food shoppers from six European countries...


How to eat healthily on a budget

23 March 2011

In these economically tough times a substantial number of Europeans are struggling to afford food, and Europeans everywhere are trying to make savings on their food bills. There is a common misconception that all healthy food is expensive.


Can cooking skills be the key to health?

12 February 2011

Many different factors affect the type of food chosen and consumed, but the skill to prepare appropriate food plays an important role. A lack of skills in preparing and cooking food could impact on health as it can limit choices...


The determinants of food choice

06 June 2006

Given the priority for population dietary change there is a need for a greater understanding of the determinants that affect food choice. This review examines the major influences on food choice with a focus on those that are amenable to change and discusses some successful interventions.