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Risk Communication

Background Information

An Introduction To Food Risk Communication

The need for effective risk communication is becoming increasingly recognised by many Governments and the food industry. Although risk communication of food safety issues is still in its infancy, much can be learned from past experience. The European Food Information Council (EUFIC) aims to enhance communication between Government, the food industry and consumers. In this context EUFIC has started analysing how risk was communicated during the recent acrylamide food scare and has identified a number of lessons for the future. This paper provides an introduction to the subject, using the acrylamide alarm as a case study. Although the principles are based on this particular case study, many of them can be considered as general principles for risk communication.

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Quo vadis food risk communication?

The field of risk communication is going through a period of change. The area, having evolved from studies of public perceptions associated with nuclear power plants, noxious chemical facilities and crisis management issues, has now become closely intertwined with food. Food issues, be they associated with genetically modified organisms, acrylamide and whether fried foods are indeed safe to eat, or food safety issues in general, are key topics of discussion at international risk communication meetings at the present time and are gaining prominence in media and policy debates.

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Food Today

EU SAFE FOODS project questions the current approach to food risk analysis

Safefood

The classical food risk analysis model, developed in the 1990s, breaks the risk analysis process into three stages: risk assessment, risk management, and risk communication. But some scientists believe that this model – and practices associated with it – may not be addressing consumers’ concerns on challenging food safety issues.

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Food safety: perception of risk amongst European consumers

An understanding of risk perception in consumers is important for the development of effective communication strategies in respect of health risk issues. The recently published Eurobarometer report on ‘Risk Issues’ provides valuable insights on how European consumers perceive food safety risks, in particular, and on how they respond to information given about such risks.

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The trouble with scientific research

As far back as the early 1600s Francis Bacon, an English philosopher, questioned the certainty of (scientific) knowledge. How can we be sure our knowledge is completely reliable he asked? Until that point the tradition of early Greek philosophers gave pre-eminence to logical deduction, but for Bacon this was not enough. He identified both observation of nature and formal experimentation as necessary to test a hypothesis properly. This concept still holds true today, scientific theories are examined from a number of different angles and must be reliably repeated before they become the accepted wisdom to the day.

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What is risk analysis?

The high-profile food crises that recently struck Europe, lead to an intensive discussion about the safety of our food supply. It also triggered the creation of the European Food Safety Authority (EFSA). EFSA will be responsible for the science-based assessment of risks, while decisions on management of risks are the preserve of the European Union regulators and policy makers. Risks are assessed and managed in a framework called Risk Analysis. This article explains what Risk Analysis is.

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Nutrition News: reading between the headlines

Hardly a day goes by when a story about nutrition or diet doesn't hit the newsstands. Whether it's a new "food scare" or the latest Hollywood diet, nutrition stories make good headlines. And with good reason, because what we eat and drink is something that affects everyone of us. While it can sometimes be difficult to demystify the jargon and try to identify what, if any, changes we need to make to improve our health and well being, there are ways to help identify whether the information is science-based and relevant to you.

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Risk: Putting activities into perspective

Life is inherently full of activities that may affect our health or well being. We face risks every day whether it's by crossing the street, eating food or driving a car. Yet this shouldn't interfere with everyday activities. Although some of us are voluntarily accepting risks related with taking part in high-risk sports, for many of us it can be difficult to decide which less well-known risks to worry about or avoid and which ones to accept.

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Source: European Food Information Council

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