The EU-funded project EATWELL has been initiated in response to the many policy interventions that have been launched in Europe addressing unhealthy diets - the promotion of fruit and vegetable consumption, nutrition labelling, regulation of school meals and public sector canteens. Have they been shown to be effective? If not, how can that be improved? EATWELL is tasked with finding these answers.
The research project aims to make an overview of the actions undertaken in the different countries, identifying gaps, success and failure factors for the campaigns. This will be a great help for policy-makers when setting future interventions.
In a podcast interview with EUFIC, EATWELL’s coordinator, Professor Bruce Traill, outlines the key aims and objectives of this important research programme.
|  | | Bruce Traill (University of Reading, UK) Bruce Traill is Professor of Food Economics at the University of Reading. He has worked for the European Commission and been a consultant to FAO, WHO and OECD. He is presently Chairman of the Board of Rural Business Research (RBR), is a member of the Food Standards Agency Academic Economists Panel and a member of the UK Government’s Council of Food Policy Advisors. Prof. Traill has published widely on issues concerning, international trade and competitiveness, food safety economics, obesity, and consumer food choice. He is co-author of a recent book published by Oxford University Press titled Fat Economics: Nutrition, Health and Economic Policy. |
