Consumers are constantly faced with new information regarding the health and safety of their food. However, recent evidence suggests consumers remain concerned over their food supply. Understanding current barriers to communicating the risks and benefits of food and identifying potential remedies for such challenges are the objectives of the European Commission-funded project FoodRisC. This project seeks to produce a practical toolkit that enables effective and balanced food risk communication.
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Professor Patrick Wall from University College Dublin, and coordinator of the FoodRisC Research project talks about the issue of food risk and benefits and the objective of the research project to help policy makers, Governments, food safety authorities and the food industry all communicate more effectively with the public.
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In a second podcast, listen to Professor Patrick Wall talking to Kate Trollope, Editor of EU Food Policy
about the FoodRisC project. Kate has 16 years experience of reporting about food policy matters in Brussels and throughout the EU27. She shares her thoughts on the challenges of communicating food benefits and risks to consumers and how easy it is to lose the public’s trust due to slow, inaccurate or partial information. She talks about the role of traditional media and how social media is changing the speed and reach of information and how national Governments and food safety agencies need to take account of this.