Title: How do consumers respond to portion information on food and drink labels? Initial results of new EUFIC consumer research18 February 2011
Portion information is often included on food and drink labels but little is known about how consumers interpret and use this information. To find out, EUFIC collaborated with researcher Dr Monique Raats, co-director of the Food, Consumer Behaviour and Health Research Centre at the University of Surrey, England, to carry out an online survey that reached a total of 13,117 consumers in 6 EU countries (Germany, UK, Spain, France, Poland and Sweden).
In a climate of overweight and obesity, the amount consumers eat or drink is just as important as what is eaten. This study is the most comprehensive study on consumers and portion information in Europe. It provides evidence that when portion information is present on pack in addition to per 100g/100ml information, consumers can use it to help them to use nutrition information correctly. Whilst there is an opportunity to educate consumers on what constitutes a portion and how they are set, the challenge remains to encourage consumers to look for and use the information.
This research and its communication forms part of EUFIC's commitments to the European Commission's EU Platform for Action on Diet Physical Activity & Health.
Webinar produced on
Dr Monique RaatsReader and Co-Director
Food, Consumer Behaviour and Health Research Centre
Guildford, Surrey, United Kingdom, GU2 7XH
Tel: (+44) 01483 689994
Fax: (+44) 01483 689553
Dr Josephine WillsDirector General
European Food Information Council (EUFIC)
Tassel House, Rue Paul-Emile Janson 6,
1000 Brussels Belgium
Tel: +32 2 506 8989
Fax: +32 2 506 8980