How do consumers respond to portion
information on food and drink labels?

Initial results of new EUFIC consumer research

Webinar

Title: How do consumers respond to portion information on food and drink labels? Initial results of new EUFIC consumer research

18 February 2011
Questions and Answers
18 February 2011

Portion information is often included on food and drink labels but little is known about how consumers interpret and use this information. To find out, EUFIC collaborated with researcher Dr Monique Raats, co-director of the Food, Consumer Behaviour and Health Research Centre at the University of Surrey, England, to carry out an online survey that reached a total of 13,117 consumers in 6 EU countries (Germany, UK, Spain, France, Poland and Sweden).

In a climate of overweight and obesity, the amount consumers eat or drink is just as important as what is eaten. This study is the most comprehensive study on consumers and portion information in Europe. It provides evidence that when portion information is present on pack in addition to per 100g/100ml information, consumers can use it to help them to use nutrition information correctly. Whilst there is an opportunity to educate consumers on what constitutes a portion and how they are set, the challenge remains to encourage consumers to look for and use the information.

This research and its communication forms part of EUFIC's commitments to the European Commission's EU Platform for Action on Diet Physical Activity & Health.

Webinar produced on
18 February 2011
at EUFIC offices,
Tassel House, Brussels:

Introduction, 1min 45sec
Dr Josephine Wills
Portion information research results, 22min 45sec
Dr Monique Raats
Questions and Answers, 30min 30sec
About the webinar
The European Food Information Council (EUFIC), in collaboration with researchers at the University of Surrey, UK, has published the results of its latest European nutrition labelling consumer research - now focusing on portion information. Watch the webinar and read EUFIC Forum No. 5 "Consumer response to portion information on food and drink packaging. A pan-European study"
Speaker biographies
Dr Monique Raats
Reader and Co-Director
Food, Consumer Behaviour and Health Research Centre
University of Surrey
Guildford, Surrey, United Kingdom, GU2 7XH
Tel: (+44) 01483 689994
Fax: (+44) 01483 689553
m.raats@surrey.ac.uk
Dr Josephine Wills
Director General
European Food Information Council (EUFIC)
European Food Information Council
Tassel House, Rue Paul-Emile Janson 6,
1000 Brussels Belgium
Tel: +32 2 506 8989
Fax: +32 2 506 8980
Jo.wills@eufic.org
About Eufic
The European Food Information Council (EUFIC) is a non-profit organisation which provides science-based information on food safety & quality and health & nutrition to the media, health and nutrition professionals, educators and opinion leaders, in a way that consumers can understand.

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