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Date Recorded

05 November 2008


Duration

1 hour 12 minutes

Presenters:
 

Dr Josephine Wills


Biog

Director General of EUFIC, Belgium

 


Professor Klaus G. Grunert


Biog

Director of MAPP - Centre for Research on Customer Relations in the Food Sector
Aarhus School of Business, Denmark

 
 

Pan-European consumer research on in-store behaviour, understanding and use of nutrition information on food labels, and nutrition knowledge.

Results from the European Study

 

   
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Biographies

Dr Josephine Wills
Director General of EUFIC
Belgium

Having qualified from the Royal Veterinary College in London in 1981, Jo spent several years in veterinary practice and earned her PhD from the University of Bristol Veterinary School, in 1986.

After several years postdoctoral research at the University of Manchester Medical School, she joined the company Mars, where she worked in science, communication, and regulatory roles for 18 years, latterly as European Head of Scientific and Regulatory Affairs for all product categories.

In January 2006, Jo was appointed to Director General of the European Food Information Council, based in Brussels.

Jo has published over 80 scientific papers, edited four books and lectured extensively worldwide.

Professor Klaus G. Grunert
Director of MAPP - Centre for Research on Customer Relations in the Food Sector
Aarhus School of Business, Denmark

Klaus has done extensive research in the areas of consumer quality perception and food choice, public acceptance of biotechnology and especially genetic modification, on how insight into consumer behaviour feeds into product development processes in food producing companies, and on competence development in the food industry.

As director of MAPP, he has carried out more than 50 collaboration projects with the food industry, including several pan-European studies. He is the author of 12 books, 82 academic papers in international refereed journals and numerous other publications.

Klaus G. Grunert is a past president of the European Marketing Academy, holds a part-time position as Professor of Fisheries Marketing at the University of Tromsų in Norway and is professor of the European Institute for Advanced Studies in Management.

 
     

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