Dr Josephine Wills
Director General of EUFIC
Having qualified from the Royal Veterinary College in London in 1981, Jo spent several years in veterinary practice
and earned her PhD from the University of Bristol Veterinary School, in 1986.
After several years postdoctoral research at the University of Manchester Medical School, she joined the company
Mars, where she worked in science, communication, and regulatory roles for 18 years, latterly as European Head of
Scientific and Regulatory Affairs for all product categories.
In January 2006, Jo was appointed to Director General of the European Food Information Council, based in Brussels.
Jo has published over 80 scientific papers, edited four books and lectured extensively worldwide.
Professor Klaus G. Grunert
Director of MAPP - Centre for Research on Customer Relations in the Food Sector
Aarhus School of Business, Denmark
Klaus has done extensive research in the areas of consumer quality perception and food choice, public acceptance of biotechnology and especially genetic modification, on how insight into consumer behaviour feeds into product development processes in food producing companies, and on competence development in the food industry.
As director of MAPP, he has carried out more than 50 collaboration projects with the food industry, including
several pan-European studies. He is the author of 12 books, 82 academic papers in international refereed journals
and numerous other publications.
Klaus G. Grunert is a past president of the European Marketing Academy, holds a part-time position as Professor of
Fisheries Marketing at the University of Tromsų in Norway and is professor of the European Institute for Advanced
Studies in Management.