Estudios sobre consumidores

Estudios sobre consumidores

Para saber cómo se interpretan las etiquetas de los alimentos, cómo influyen en nuestra percepción las imágenes de los envases de alimentos o cómo determinan las pautas de consumo nuestras ideas sobre la dieta, la nutrición y la salud, es necesario analizar qué factores influyen en la elección y compra de alimentos, cómo podemos lograr que la cesta de la compra sea más saludable, y qué motiva a los consumidores a comer lo que comen. Con tal fin realiza EUFIC estos estudios sobre los consumidores. Utilizamos métodos muy diversos, tanto cualitativos (con grupos más pequeños de personas para entender mejor los procesos mentales) como cuantitativos (con grupos más numerosos para analizar qué pautas se establecen y qué segmentos de consumidores tienen conductas parecidas o distintas). Realizamos encuestas a los consumidores, los entrevistamos, los observamos o debatimos con ellos en grupos representativos y analizamos conjuntos de datos para responder a las numerosas preguntas que tenemos.

«Trabajar con EUFIC nos ha brindado la oportunidad de emprender una investigación paneuropea. Analizar personas de distintos países, comparar sus respuestas e identificar el comportamiento de los consumidores en el sector de la alimentación, la salud y el bienestar ha contribuido a entender mejor a los consumidores de Europa», señala el profesor Klaus G. Grunert (Universidad de Aarhus, Dinamarca).


EUFIC Forum N°8 - Consumer Attitudes towards ‘Free-From’ Labels

20 January 2017

This pan-european study seeked to explore and comprehend European consumers attitudes towards ‘free-from’ labels, by producing science-based consumer research on the awareness and interpretation of ‘free-from’ labelling terms, the healthfulness perception of products carrying ‘free-from’ labels, and the role of ‘free-from’ labels in food choice and purchasing behaviour.


EUFIC Forum n° 7 - Understanding perceptions of processed food among UK consumers. A qualitative consumer study by EUFIC

25 November 2016

Food processing are the methods and techniques that turn fresh foods into food products. A range of operations are used, including washing, chopping, pasteurising, freezing, packaging and the addition of ingredients, which may change the nutritional characteristics of a food.


Publications on sustainability

02 November 2014

EUFIC is involved in research on the effects of sustainability labelling on consumer behaviour. Below you can find all scientific, peer-reviewed publications from this research where EUFIC is an author.


EUFIC Forum n°6: Sustainability and social awareness labelling

11 February 2014

There is growing demand by the public to be informed about the various impacts of food consumption, including effects on the environment, animal welfare and working conditions in developing countries. Information about these issues sometimes appears in the form of labels.


Publications on health claims and symbols

02 November 2012

EUFIC is involved in research on the effects of health claims and symbols on consumer behaviour.


Publications on portion information

02 November 2011

EUFIC is involved in research on the effects of portion information on consumer behaviour. Below you see a list of all scientific, peer reviewed publications where EUFIC is an author...


EUFIC Forum n°5: Consumer response to portion information on food and drink packaging

01 February 2011

In a climate of obesity, the amount consumers eat is just as important as what is eaten. Nutrition information on food labels is a major way to encourage consumers to make healthier choices.


EUFIC Forum n° 4: Observation, understanding and use of nutrition information on food labels

10 February 2009

In order to help consumers make healthier choices, nutrition information, normally found on the back of food packages, has begun to appear on the front of food packages.


Publications on nutrition labelling

02 November 2007

EUFIC is involved in research on the effects of nutrition labelling on consumer behaviour. Below you see a list of all scientific, peer-reviewed publications where EUFIC is an author.


EUFIC Forum n°3: An energy-based approach to nutrition information on food labels

08 August 2006

EUFIC’s mission is to provide science-based information on food to the media, health and nutrition professionals, educators, opinion leaders and consumers.


EUFIC Forum n°2: Consumer attitudes to nutrition information and food labelling

01 February 2005

In 2003, EUFIC desk research revealed that a certain amount of consumer research is already available concerning consumer understanding of the nutrition label content and format.


EUFIC Forum n°1: Quo vadis food risk communication?

05 August 2004

The field of risk communication is going through a period of change. Evolving from misconceptions involving nuclear power plant crises, the area is now closely intertwined with food.