Consumers and novel food technologies (RECAPT)

Last Updated : 18 August 2014

Professor Hans van Trijp talks about consumer acceptance of novel food technologies.

RECAPT - Consumers and Novel Food Technologies

Development of novel food and drink products is a task that involves all actors in the food chain, including retailers and caterers. These actors perform an important bridging function, identifying consumer demands and linking them to food producers and food scientists who possess the technical know-how for the development of innovative food products and services filling those consumer demands. Furthermore, retailers and caterers are central to the diffusion of new food products, services or technologies to consumers.

RECAPT is a 3-year project (2011-2014) funded by the EU, designed to support a process that leads to closer collaboration in the management of innovations along the food supply chain. The overall objective is to strengthen the collaboration between food scientists, food industry and the retailing and catering sectors. This way, research findings can be used effectively in the development of innovative and sustainable products that will be accepted by consumers and thereby contribute to the global competitiveness of the European food and drink sector.

The core element of RECAPT is the Collaborative Food Innovation Forum (CFIF), a unique platform that brings together food scientists, the food industry, caterers and retailers. The CFIF discusses issues related to promising novel food technologies, consumer acceptance of new products based on novel technologies, retailer and caterer adoption of new products as well as innovation management processes in the food chain.

Prof Hans van Trijp Wageningen University, Partner in the RECAPT project

Professor Hans van Trijp is Professor of Marketing and Consumer Behaviour at Wageningen University, The Netherlands, Chair of the Food and Consumer Working Group of the European Technology Platform Food for Life, and project leader at the Top Institute of Food and Nutrition in the Netherlands, among other roles. For over 15 years he has been a part-time employee of Unilever next to his academic affiliation at Wageningen University.

Contact details:
Wageningen University, The Netherlands
Tel: (+31) 317 482963
Fax: (+31) 317 484361