Ricerche di consumo

Ricerche di consumo

Per sapere in che modo sono comprese le etichette sugli alimenti, come le immagini sulle confezioni influenzano le nostre percezioni, o come le nostre convinzioni in fatto di alimentazione, nutrizione e salute modellano i nostri comportamenti di consumo, dobbiamo testare quali fattori influenzano le nostre scelte e gli acquisti alimentari, come possiamo migliorare la qualità di ciò che acquistiamo, e cosa spinge le persone a mangiare ciò che mangiano. Questi sono i motivi che spiegano perché l'EUFIC svolge ricerche di mercato. Esiste un'ampia gamma di metodi da noi utilizzati, sia qualitativi (studio di un gruppo limitato di persone per comprendere meglio i processi di pensiero) sia quantitativi (analisi di gruppi di persone più ampi per individuare l'emergenza di modelli e le somiglianze o disparità di comportamento tra i segmenti di consumatori). Ci occupiamo di somministrare questionari ai consumatori, intervistarli, osservare o discutere in focus group e analizzare i set di dati per rispondere a tutte le domande.

"Lavorare con l'EUFIC ha rappresentato un'importante occasione per svolgere ricerche paneuropee e studiare persone di Paesi diversi, confrontare le loro risposte e mappare i comportamenti dei consumatori nel settore alimentare, della salute e del benessere ha contribuito a modellare la nostra comprensione dei consumatori in Europa", ha affermato il prof. Klaus G. Grunert (Università di Aarhus, Danimarca)".


Perceived value of food and portion size are main drivers of food waste: Dr. Sophie Hieke

26 June 2018

Dr. Sophie Hieke, EUFIC Head of Consumer Science, explains what are the main reasons behind food waste according to the latest consumer research.


EUFIC Forum N°8 - Consumer Attitudes towards ‘Free-From’ Labels

20 January 2017

This pan-european study seeked to explore and comprehend European consumers attitudes towards ‘free-from’ labels, by producing science-based consumer research on the awareness and interpretation of ‘free-from’ labelling terms, the healthfulness perception of products carrying ‘free-from’ labels, and the role of ‘free-from’ labels in food choice and purchasing behaviour.


EUFIC Forum n° 7 - Understanding perceptions of processed food among UK consumers. A qualitative consumer study by EUFIC

25 November 2016

Food processing are the methods and techniques that turn fresh foods into food products. A range of operations are used, including washing, chopping, pasteurising, freezing, packaging and the addition of ingredients, which may change the nutritional characteristics of a food.


EUFIC Forum n°6: Sustainability and social awareness labelling

11 February 2014

There is growing demand by the public to be informed about the various impacts of food consumption, including effects on the environment, animal welfare and working conditions in developing countries. Information about these issues sometimes appears in the form of labels.


EUFIC Forum n°5: Consumer response to portion information on food and drink packaging

01 February 2011

In a climate of obesity, the amount consumers eat is just as important as what is eaten. Nutrition information on food labels is a major way to encourage consumers to make healthier choices.


EUFIC Forum n° 4: Observation, understanding and use of nutrition information on food labels

10 February 2009

In order to help consumers make healthier choices, nutrition information, normally found on the back of food packages, has begun to appear on the front of food packages.


EUFIC Forum n°3: An energy-based approach to nutrition information on food labels

08 August 2006

EUFIC’s mission is to provide science-based information on food to the media, health and nutrition professionals, educators, opinion leaders and consumers.


EUFIC Forum n°2: Consumer attitudes to nutrition information and food labelling

01 February 2005

In 2003, EUFIC desk research revealed that a certain amount of consumer research is already available concerning consumer understanding of the nutrition label content and format.


EUFIC Forum n°1: Quo vadis food risk communication?

05 August 2004

The field of risk communication is going through a period of change. Evolving from misconceptions involving nuclear power plant crises, the area is now closely intertwined with food.