As consumers, we receive a lot of information about the food we eat. Every day, we are bombarded with both accurate and misleading information about the benefits or risks (or sometimes both!) of certain foods. Conflicting and inaccurate messages about nutrition science and food safety can decrease public confidence in the food supply. Communicating effectively is crucial to increasing trust and empowering people to make informed decisions about healthy diets and lifestyles.
The interactive FoodRisC e-resource centre provides information for professionals in food-related risk communication, and suggests concrete strategies for action.
€30 per printed copy.
This handbook is a practical, introductory guide to the basics of food risk communication. It addresses both food risk communication in general, and in crisis situations.
The language of risk has become ubiquitous over the last 20 years. High profile risk issues have attracted both policy and public attention although often with notable variations in the direction and degree of that attention, as exemplified in incidents around salmonella in eggs, BSE and GM food.
Research from the EU-funded FoodRisC project into the most effective methods to communicate food risks and safety, has revealed the value of complimenting the use of traditional communication channels with social media...
A case study of digital media strategies of the UK-based Food Standards Agency, by researchers from the FoodRisC project, has revealed that their approach has helped in responding to the public and encouraging education...
Media use in times of crisis has changed from one-way communication to multi-way interactions since the introduction of social media, such as Twitter, forums and blogs...
Organised by the International Life Sciences Institute (ILSI) Europe from October 5th to October 7th 2011, the Functional Foods Symposium in Prague drew together an international group of experts to review and debate advances...
Food safety is key for public health and thus the communication of food safety and risk is essential. A paper published in the journal Public Understanding of Science compares two country experiences...
Get the latest on food & health science each month, with infographics, articles and videos.