As consumers, we receive a lot of information about the food we eat. Every day, we are bombarded with both accurate and misleading information about the benefits or risks (or sometimes both!) of certain foods. Conflicting and inaccurate messages about nutrition science and food safety can decrease public confidence in the food supply. Communicating effectively is crucial to increasing trust and empowering people to make informed decisions about healthy diets and lifestyles.
A risk assessment evaluates if a food is safe to eat. Hazards and risks are evaluated by experts, but the complex assessments are sometimes misunderstood.
This handbook is a practical, introductory guide to the basics of food risk communication. It addresses both food risk communication in general, and in crisis situations.
The language of risk has become ubiquitous over the last 20 years. High profile risk issues have attracted both policy and public attention although often with notable variations in the direction and degree of that attention, as exemplified in incidents around salmonella in eggs, BSE and GM food.
Organised by the International Life Sciences Institute (ILSI) Europe from October 5th to October 7th 2011, the Functional Foods Symposium in Prague drew together an international group of experts to review and debate advances...