How we create our evidence-based content
We create our content for everyone in Europe who wants to understand how food and nutrition relate to health and the environment, whether you have a background in science or not. Every piece of content we publish is developed through a structured, multi-step process designed to ensure accuracy, scientific integrity, and alignment with readers’ interests and needs. From keyword research to final translation, our approach combines rigorous science with accessible communication.
Step 1: SEO and keyword analysis
Our process begins with a comprehensive search engine optimisation (SEO) analysis to understand what people are searching for, what language they are using (e.g., hypertension vs high blood pressure) and what questions they are asking on that topic. This helps us identify the most relevant topics and ensures our articles meet readers’ needs.
This process identifies popular questions, keywords, and preferred content (e.g. articles, Q&As, lists). Based on these findings, the writing team agrees on key messages and outlines the structure.
By aligning our content with audience interests and searches, we make sure our evidence-based information is both discoverable and useful.
Step 2: Article drafting and image development
Once the SEO phase is complete, our writing team drafts the article in close collaboration with our graphic designers. Together, they shape both the text and visuals to ensure scientific accuracy and clear, engaging communication. Each article is guided by the agreed key messages and subheadings and follows clear readability standards, e.g. highlighting key messages, clear structure, short sentences, minimal jargon, engaging images, use of white space, people-first language etc).
Our design team plays a key role in translating scientific concepts into visuals. Whether through infographics, illustrations, or data visualisations, images are developed alongside the text to make information easier to understand at a glance.
Scientific accuracy sits at the heart of what we do at EUFIC. We rely on high-quality, peer-reviewed research and trusted institutional sources, such as:
- Systematic reviews and meta-analyses published in scientific journals.
- Guidelines and reports from global and European authorities, including WHO, EFSA, FAO, and the European Commission.
- National public health bodies when EU-level data are unavailable.
- Official EU food composition databases (such as EuroFIR and national databases) for nutritional information.
We prioritise up-to-date, primary sources and avoid using websites or media articles as references, except when citing official institutions.
Step 3: Expert review
Before publication, all scientific content undergoes an independent review by our Scientific Advisory Board (SAB) or by relevant experts from our network of European-funded projects. These experts evaluate each article for accuracy, balance, and alignment with current scientific consensus. Their feedback is integrated into the text by the writing team.
This step ensures that our content is grounded in sound science and supported by credible evidence.
Step 4: Final editorial review
After scientific validation, the team performs a final editorial review to check for clarity, consistency, and tone. This stage ensures the information is engaging and understandable for a broad audience while preserving scientific accuracy.
Step 5: In-house translation
Finally, our content is translated and then carefully reviewed and refined by our multilingual team. This process ensures that the accuracy, nuance, and readability of the original text are preserved across languages, so readers throughout Europe receive the same reliable, evidence-based information.
Step 6: Regular updates and improvements
We regularly review and update our articles to reflect new scientific evidence, policy changes, or public health recommendations. This helps ensure that information on our website remains current and trustworthy. We also use feedback tools and analytics to continuously identify areas for improvement.