Making sense of numbers: communicating data, risk, and uncertainty

About the event

Communicating quantitative evidence is central to food and health science, yet data, risk, and uncertainty are frequently misunderstood. This session reviews research on numeracy, risk perception, and uncertainty communication, with particular attention to how statistical information is interpreted by diverse audiences. Participants will examine best practices for presenting absolute and relative risk, frequencies versus percentages, visualisations, and expressions of uncertainty in ways that preserve accuracy while improving comprehension.

Drawing on examples from campaigns, media engagement, and social media practice accumulated over 30 years of professional experience, the session demonstrates how evidence-based principles can be operationalised in real-world communication. Emphasis is placed on maintaining transparency, preventing misinterpretation, and supporting informed decision-making in food and nutrition contexts.

Register here

Practical information:

• Trainings are live, interactive online sessions via Zoom.
• Sessions are not recorded.
• After the session, participants receive a comprehensive summary document with key takeaways, resources and tools, and a certificate of attendance.
• Please note: if you miss the session, the fee is non-refundable.
• Group size: limited to 35 participants to allow interaction. Places are allocated on a first-come, first-served basis, so early booking is recommended.