Instagram tips and tricks for science communication

About the event

Instagram has become one of the most powerful visual platforms for reaching and engaging wider audiences with science. But making the most of Instagram requires understanding how the platform works and how to communicate effectively.

This training goes beyond the basics to help scientists and health professionals use Instagram strategically for science communication. We will share practical tips and tricks for generating engagement, creating visually appealing content and communicating complex ideas in ways that resonate with broader audiences.

Participants will also explore the ingredients behind content that performs well on Instagram, including strategies to help posts reach wider audiences and spark engagement. A graphic designer will join the session to share practical tips on creating clear, effective visuals for science communication.

By the end of the session, participants will have a clearer understanding of how to use Instagram strategically to share science in an engaging, accessible and responsible way.

Register here

Practical information:

• Trainings are live, interactive online sessions via Zoom.
• Sessions are not recorded.
• After the session, participants receive a comprehensive summary document with key takeaways, resources and tools, and a certificate of attendance.
• Please note: if you miss the session, the fee is non-refundable.
• Group size: limited to 35 participants to allow interaction. Places are allocated on a first-come, first-served basis, so early booking is recommended.