Understanding and engaging diverse audiences for science communication

About the event

Effective communication in nutrition and health requires a nuanced understanding of audiences that extends beyond the simplistic “expert-non-expert” dichotomy. This session explores approaches for audiences’ segmentation and engagement. We will examine how different factors can shape how messages about food and health are interpreted and acted upon.

As with all our trainings, this session will integrate examples from communication campaigns and our social media experience to demonstrate how audience insights can inform message tailoring and engagement strategies.

Register here

Practical information:

• Trainings are live, interactive online sessions via Zoom.
• Sessions are not recorded.
• After the session, participants receive a comprehensive summary document with key takeaways, resources and tools, and a certificate of attendance.
• Please note: if you miss the session, the fee is non-refundable.
• Group size: limited to 35 participants to allow interaction. Places are allocated on a first-come, first-served basis, so early booking is recommended.