Research projects
Healthy ageing (2025)
05 December 2025EUFIC’s Healthy Ageing project explores how adults aged 40+ understand and navigate age-related changes. Through focus groups in five European countries, the project explores the knowledge, behaviours and communication needs that can support healthier ageing. Findings in 2026 will guide materials for a Europe-wide campaign in 2027.
Plant-Based Dairy Alternatives: Perspectives from Nutrition Professionals in Spain and Portugal (2025)
18 August 2025This online survey was designed to explore perceptions and attitudes of nutrition professionals in Spain and Portugal towards plant-based dairy alternatives.
Healthy eating for young adults (2024)
01 December 2024In this project, we aim to understand how we can motivate young adults who are not interested in healthy eating to start rethinking their eating habits.
Food literacy survey in 7 European countries (2024)
05 July 2024This multi-country online survey was conducted to assess consumers' nutrition knowledge and health and food science literacy to understand which areas should be targeted for education/communication.
Consumer household survey on food waste in 8 European countries (2023)
10 April 2024This Pan-EU survey examined consumers’ level of food waste and its determinants such as food waste related attitudes, food handling skills, judgements, and behaviours.
Communicating about healthy & sustainable eating to socioeconomically disadvantaged consumers (EUFIC-Caritas project) (2023)
27 November 2023The aim of this project was to understand which messages about healthy and sustainable eating resonate best with consumers with low socioeconomic status.
Consumer survey on information preferences in 5 European countries (2022)
01 October 2022To inform our future communication campaigns, a multi-country online survey was conducted to understand which information factors predict consumer motivation and capability to follow a healthy and sustainable diet and which communication themes consumers find more interesting.
Bridging the gap between healthy and sustainable diets (2020-2021)
01 April 2022In this project, we investigated what drives healthy and sustainable food choices, what consumers want to know about healthy and sustainable food, and what is the best format to deliver this information.
Drivers of choice (2015-2018)
01 December 2018In this comprehensive study, we investigated European consumers’ values and beliefs about what makes them choose foods, the role that food plays in their lives and how involvement can explain cultural differences.
Free-from labels (2016-2017)
20 January 2017This study aimed to find out how free-from labelling shapes European consumers’ perception of food products and whether they think it improves the nutritional value of the product.