Principles and best practices for effective science communication

About the event

This session examines evidence-informed approaches to food and health science communication that move beyond intuition-driven strategies (“what makes sense”) towards practices grounded in empirical research. Drawing on scholarship from science communication, health communication, and risk communication, we will review what the literature identifies as determinants of effective communication outcomes in food and nutrition contexts.

Throughout the session, we will present practical tools and concrete examples drawn from public campaigns and our 30 years of experience running online campaigns and social media channels to illustrate how the theory translates into real-world communication decisions.

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Practical information:

• Trainings are live, interactive online sessions via Zoom.
• Sessions are not recorded.
• After the session, participants receive a comprehensive summary document with key takeaways, resources and tools, and a certificate of attendance.
• Please note: if you miss the session, the fee is non-refundable.
• Group size: limited to 35 participants to allow interaction. Places are allocated on a first-come, first-served basis, so early booking is recommended.